Search Engine Optimization (SEO) may be a complex process, but there are some simple steps you can take to upping your Website's search engine rankings.

Do:
Use keywords in your URL link
Use keywords in directory and file names
Keep a simple structure on Web pages
Put keywords on each page
Have links point to your other site pages
Create traffic to your Website

Don't:
Use frames
Use a pointless flash animation on the homepage
Embed text into images
Put keywords in the same color as the background
Use services promising "$40 can get your site on the first page!”